How does this make you feel? It’s a new ad in the NYC Subway system designed to dissuade commuters from drinking our favorite sugary nectar.
I’ll tell you what, it is almost inhumane to alter my perception of a product this way. I drink very little soda, but I think I may have trouble even looking at one in the future.

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That’s hideous. Good thing I drink diet!
Eh, its not that big a deal, Fresca is all that matters anyway right?
Too true. Thank goodness for delicious, sugar-free citrus flavor!
Yuck.